Tiger Signs With Bridgestone Golf
Former No. 1 in World Golf Rankings to Play Bridgestone Tour B330-S Golf Ball
Tiger Woods has signed a multi-year agreement to play and promote Bridgestone balls. The move comes in the wake of Nike’s decision to withdraw from the golf equipment market.
It still is not known which clubs Tiger will play.
Woods will play the Bridgestone Tour B330-S ball.
“Finding the right golf ball is extremely important. It’s an essential part of my equipment, and the Bridgestone B330-S ball is hands-down the best for my game,” said Woods. “Controlling launch and trajectory is critical, and with this ball I feel I have total control to hit all shots accurately. I’m not just here to play – I’m here to win, and the innovative breakthroughs of the Bridgestone B330-S ball can help me do that.”
Bridgestone touts its balls with data from amateur ball fitting sessions that suggest that the W B330-S flies six yards longer and is more accurate than the leading competitors. The data is based on 1,622 ball fitting sessions between February, 2015 and September, 2016.
Bridgestone golf balls currently are played by FedEx Cup champion Brandt Snedeker, Olympic bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising star Bryson DeChambeau.
“No one spends more time perfecting their equipment than Tiger Woods, and no one holds their equipment to a higher standard,” says Angel Ilagan, President and CEO, Bridgestone Golf. “His choice of Bridgestone sends a clear message that our golf balls are superior to all others.”
As part of the partnership, Woods will be featured in digital, social, print and broadcast marketing globally as a Bridgestone Golf ambassador. The winner of 14 major championships and 79 PGA Tour events is also excited to support the popular Bridgestone ball-fitting program, which he believes can stimulate a new generation of golfers and increase enjoyment for all players.
“Bridgestone wants to make golf easier for everyone,” said Woods. “Knowing that every golfer’s game and swing is unique, it works to match each individual with the best ball for his or her game. If you’re not switching to Bridgestone, you’re missing out on better scores and a better experience.”
Bridgestone introduced the Tour B330-S in early 2016. Bridgestone says that its performance advantages are the result of its patented TOURcore. Now six percent larger than the prior model, it produces even faster speed and less spin off the driver via Bridgestone’s gradational core formulation. For increased greenside control, the B330-S wears the breakthrough SlipRes cover, which increases stopping power without the usual negative effects of added driver spin.
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