Each year (sometimes twice a year if we’re feeling froggy) The Trek hits up Outdoor Retailer, the industry’s largest trade show. This semiannual event showcases new gear, major industry players, up-and-coming brands, outdoor organizations, and more.
Aside from the newest and coolest items, OR also shows what the industry is doing in terms of upcoming trends. We saw an increased focus on sustainable production, with everything from an expansion of Adidas’s Parley line (which uses plastic found in the ocean as components for their products), ...
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