Sunday, March 25, 2018

How Designing a Logo for Danica Patrick Made Me Want to Quit My Job and Thru-Hike the AT

To be fair, my decision to thru-hike the AT has zero to do with Danica Patrick, and everything to do with reaching my own personal shelf life as a visual designer for a substantial tech company (a company that happens to be Danica’s primary sponsor for the final two races of her career).
I’ve been staring at a screen for the past 5 years, designing virtual ads to sell virtual products. Before that, I designed signage and environmental graphics. ...

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